insurd Limited, a UK-based digital insurance broker, was selected as one of just three launch partners for Admiral Business, supporting the rollout of its new taxi insurance proposition from 23rd December 2025.
The partnership marked Admiral Business’s entry into the UK taxi and private hire vehicle (PHV) insurance market, combining its extensive motor insurance experience with a carefully selected group of specialist brokers. insurd’s inclusion at launch reflects its reputation as a modern, agile broker delivering tailored solutions in niche, evolving sectors.
This launch represents Admiral Business’s first step into the taxi insurance market, targeting what it identifies as a growing and underserved segment within UK commercial motor insurance. By combining its established expertise in motor underwriting with a focused approach to specialist sectors, Admiral Business aims to deliver a more tailored and responsive solution for taxi drivers.
The proposition is being distributed exclusively through a select group of specialist brokers, including insurd, ensuring that drivers benefit from industry-specific knowledge alongside strong insurer backing. The product initially provides single-vehicle taxi cover, supported by a dedicated repair network designed to deliver an efficient claims experience and minimise time off the road, with further developments—including fleet capabilities—expected as the proposition evolves.
Since launch, the partnership has delivered a strong and successful start, driven by competitive pricing, efficient onboarding, and a streamlined digital journey for customers.
Craig Shaw, Director of insurd Limited, commented:
“Partnering with Admiral Business at launch is a significant milestone for insurd. Being selected as one of the first brokers to bring this product to market reflects both our expertise and our ability to move quickly in response to new opportunities.
Admiral is one of the UK’s most established motor insurers, and their depth of experience brings real value to the taxi sector. From underwriting strength to a nationwide claims infrastructure, this is a proposition that genuinely enhances what’s available to drivers and operators.
What stood out immediately was the alignment in approach. While insurd is a modern, digital-first broker, we place a huge emphasis on customer experience. Admiral Business shares that focus, and together we’ve been able to deliver a solution that is not only competitive but also simple and efficient for customers to access.
The early success we’ve seen since launch is a strong indicator of what this partnership can achieve over the long term.”
The addition of Admiral Business further strengthens insurd’s large panel of insurers, enabling the company to offer a broader range of competitive and specialist insurance solutions to the UK market.
As insurd continues to expand its presence across commercial and niche insurance sectors, partnerships such as this highlight its commitment to innovation, customer-centric design, and delivering high-quality insurance products through a modern, digital-first distribution model.
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